We all know that if you wanted to grow your business online Instagram is the right place to be. With its massive and impressive connections and influences, you will never go wrong opting to this dominating platform.
What you should aim is when you are taking your business to Instagram are: to increase your sales, increase your web traffic and establish your branding and labeling.
There are roughly 400 million Instagram users around the world and it keeps on increasing every single day. So you can just imagine how huge your target market is.
Consider the population of the millennials who have considered Instagram as part of their every day routine plus the number of adults who are using Instagram every day, you are just about to gather both the young and adults to your posts.
What you have to do is to be unique in presenting your product, be ready to join the social media competition and make your viewers imagine what you wanted to say through your captions.
Build your goals
Now that you are on Instagram, you have to set your goals and see to it that they are doable. The power of Instagram and its influence is inevitable and you have to embrace its outcome.
Among the many reasons why various businesses and entrepreneur have vouched to join the Instagram community is to increase the sales of your product. Why you are doing business is to provide and earn at the same time, so you have to make this chance really count.
Gathering traffic to a website is very important to every online entrepreneur. It is an indication that your profile holds great reasons that attracts people to visit your site and try your products and eventually become a regular customer.
Then, you should establish your brand and labeling. Set up something that will separate you from the common brands. Make your product stand out and be different in that way, your customers and potential clients will remember that only you or your product has that unique touch and label.
It is important that your customers will never forget your authenticity because they will create a chain reaction to more potential customers all over the globe.
Set up your game plan
Do not belittle the influence that social media marketing can do for your business. There are so many businesses that had set aside the idea of jumping into Instagram’s marketing strategy and skills and they regret it.
But for those who had jumped the gun and trusted their instinct in creating an account with Instagram well they simply made the right choice and they’re glad that they did.
Just keep those digits flashing into your thoughts, my friend. You’ve got millions of potential customers out there and you got to get their attention.
Be unique and make sure that you stand out. On Instagram, you have to be creative and artistic in promoting your products and ideas. In that way, Instagrammers will easily notice your posts and how amazing you execute your videos just to give your viewers a tour.
Make your clients and viewers paint a picture in their minds about what your business is all about based on your caption. Remember that the competition on Instagram is inevitable and it also keeps increasing every day. So make sure that you are ready and prepared for that always.
Even if you had made it big, do not stop impressing your viewers.
Let Instagram work on your branding and labeling
Before you go psyched in starting out to introduce your brand, make sure that you have a definite identity on social media. Like if run a coffee shop and you wanted to increase your visitors see to it that you are presenting reasons why we should visit your place.
Coffee show should have sumptuous coffee selections and that is what you should flood your potential customers with. Be extra creative. Do not just settle for the ordinary or copycat what others do. You have to stand out!
Do not floor your profile with what’s on your menu and fail to spotlight your coffee choices. Your business is a “coffee shop” and not an ordinary restaurant.
Because for those caffeine addicts who wanted to try out new coffee places they will definitely drive over your shop and try your coffee must-haves flavors.
That will serve as your branding and labeling which is very important and you are worry-free once you have established that. Plus, colors and other designs will make your noticeable so keep that in mind too.
Engage with Instagram
When we talk about engagement it is particularly an understanding between two or more people. In this sense it’s an engagement between you and your target audience as well as with the people behind you.
Do not be too self centered, share the window with your colleagues. You will never get the door open without them backing you up.
Be engaging with how you present your pictures. Since Instagram is a mobile photo sharing app your image resolution should match every mobile image capacity. See to it that they are not pixilated and fits perfectly on any mobile device.
Analyze your pictures or videos right before you post or upload them because you have to be very vigilant that your post should create a good impression all the time.
Share your thoughts
Never be afraid to open up your mind and yourself to the wonders of Instagram. More importantly, become more expressive and vocal about you and your business. It’s the story that Instagram is more concerned about because Instagram is all about stories and not just still photos.
The moment you jumped into Instagram, you should have a mindset of a storyteller. That is how you can be more engaging and establish a connection between your target audiences.
Once they have felt that your thoughts are at the same page as theirs that’s when communication starts. It is important that your clients feels a mutual bond with your virtually.
Instagrammers are very smart and they study those that they like or follow. They know your game and they will support you once they felt that your intentions are genuine and sincere.
Instagram is your business partner
With the many tools and options on Instagram for your business marketing strategy, you are definitely in good hands. Those tools have been placed there for a purpose and it is for you to utilize and put into use wisely for your business achievements and goals.
And because Instagram is after your personal and business welfare more and more ideas are created and put into our own disposal to provide you with the best services you needed.
Instagram is your social media marketer and can get you millions of likes and followers all over the globe for as long as you are willing to work side by side with Instagram.
It is the commitment that matters to any relationship may it be personal or business. The success of any venture lies on how successful a partnership is and that is what Instagram can promise and commit to all its users.
Superstitions about Instagram
If you think myths are just for kids or storybooks, well the Instagram world also has some. Since Instagram is for both the dreamers and the high-spirited ones there had been so many assumptions about how Instagram becomes this generation’s most influential social media marketer.
See, drop the idea that you are able to sell or promote well on Instagram if you have visuals. Not all business or products has something to show.
So how will you get the attention of the millions of Instagrammers? Use your creativity! Taglines or catchy headings will do the trick along with some artistic shots of what you actually promoting.
The more artistic you can be the more appealing it is to the people. Again, be creative and unique.
Some believes that Instagram supports only the big names. Definitely not true. There are a lot of companies who have started with Instagram from ground zero and basically do not have anything to pay for ravenous market strategists but just make use of what they have and what they can do and now is one of the biggest names on Instagram’s hall of fame. See? It’s all about taking the risk and always putting your best foot forward.
Instagram is all about picture and takes away your ownership of the photos. Somewhat true and a big no. Of course, Instagram is a “photo” sharing app so it’s all about pictures.
Beautiful photos that tells a lot of stories and present so much expression and emotions. But with the latest upgrade of Instagram, video can now be used as an added feature for your marketing.
It also opens up more opportunity to businesses to create a tour or walk-thru about what their company is all about and what they can offer.
And Instagram does not take any ownership or will take away your rights to your pictures. So take that one off your list because you completely own your photos and videos.