According to Instagram, around 93% of US moms use Instagram once in a week and 68% everyday, up to 6 times in a day. Around 2/3rd of all consumers spend around next day is supposed to be driven by women. In order to engage these moms with your content, here are the tips –
In order to add more new followers, giveaways are really very effective. You can do several things to get started. According to the Instagram’s research, around 56% of moms switch to the platform to know more about products and 78% of them take action after witnessing influencing brand content. She has been cultivating it for the past four years. To speak to the community, you have to do it in a specific and honest way. Just sharing the pictures of children or mother is not enough. You have to show that you understand the struggles that moms face.
Add Some Artistry and Authenticity
Succeeding on this photo-sharing platform needs the blend of artistry and authenticity. Instagram is a perfect escape from stressful daily life for most moms. So, they expect honest moments to be defined in stunning pictures. The colorful, adorable feed cannot be created suddenly. It takes a lot of time to create the world with a brand. At the brand level, the feed should be based on capturing fleeting, special moments. You may want it to look more attractive if you are scrolling through the pictures.
You also have to be strategic on when to post particular posts. You have to showcase the stages mothers go through every day. In weekends and afternoons, you can post photos of children outdoors. You can share the parent quotes in evenings. One content doesn’t work the same in all channels so there is a team to create carefully-designed, customized content your streams.
Show Tough Things without Exploiting Tragedy
There is a fine line between being authentic and honest and going too far in heartstrings of customers. There are lots of pictures shared from parents undergoing tough situations, such as watching children suffering through illness and realizing that their own child suffering Down syndrome. Sometimes brand share such things so that the parents having same situation will feel encouraged.
This way, you may prefer sharing a picture of a child who survived through cancer. She had to return back from all walks of life and have an empowering message to share with other parents.