(Image source: LinkedIn)
“I want to make my account the official profile for my brand.”
“I don’t want to be impersonated.”
“I want Instagram to authenticate my profile.”
“I want to have a verified badge on my Instagram account.”
Most of us want to get a verified badge for one – or a combination – of these reasons. We want to have an official mark from the Instagram Company, confirming that we’re the true owners of our account.
However, getting this little blue badge is harder than you think. What makes it even harder is that many get-rich-quick marketers are charging top dollars with the promise that they will get “you original Instagram verified badge on your account.”
The truth is, they can’t. Only Instagram can verify your account, and they only verify the accounts of well-known public figures and celebrities. “Right now, only some public figures, celebrities, and brands have verified badges,” Instagram states on its website. “It’s not currently possible to request or purchase a verified badge.”
That said, here are top five ethical ways that will make it more likely for you to get a verified badge from Instagram.
Instagram won’t even look at you, not to talk of verifying your account, if you’re not a high-profile celebrity.
By becoming a high profile celebrity, I don’t mean you have to become Kylie Jenner, one of the Kardashian’s divas, with over 98 million Instagram followers.
No, that’s not what I mean.
Those divas have toiled before they get to where they are. The rest of us can work our entire lives into the world of stardom before we could be able to get that popularity (if we’re even lucky to get there at all). Instagram wants to verify only high profile personalities, people that are popular, folks that are celebrated.
But there’s another way of becoming a high profile celebrity: Become an authority in your industry. For example, you can become a renowned leader in your niche, have a thriving business that’s loved by many, become a star in your own field. That way, you could catch the eye of the photo-sharing app, which will verify your account without any hiccups.
Part of being a high-profile celebrity is being popular. And you can be popular online when you have amassed a huge following on Instagram.
On the social media platform that more than half of its users follow and interact with their favorite brands, according to the Global Web Index, you can get more followers than you can ever imagine.
With a 100, 000 or 1 million Instagram followers, you’re not just another user on the photo-sharing app. You’re a mini-celebrity in your own right, and you could get verified like any other celebrity TV host, reality TV star, and popular comedian. Why?
Because you’ve become an authority and Instagram won’t let some trolls to tarnish your image on its platform. But the question is, how do you amass a large Instagram following?
The simple answer is to buy Instagram followers.
Of course, the majority of people will oppose that tactic, but here’s the naked truth: There are only two ways to get huge social media following on the Internet:
If you’re a startup, a mompreneur, or even an e-commerce trader looking to grow your business and increase your sales, you’d choose the second option. Because it’s smarter and faster, and it’s the plausible way to get to your successful destination.
According to Instagram, “Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.” So …
Because the company “wants to make sure that people in the Instagram community can easily find the authentic people and brands they want to follow.” So, the easiest way to be verified is to be at risk of impersonation. And the only way to be at risk of being impersonated is to be a very successful person.
Read more: The best website to buy instagram followers
Even if you have a huge Instagram following, a high-profile celebrity status, and you’re popular on the photo-sharing app, if your account is inactive, you could miss the Instagram verified badge.
In as much as the company wants to protect your identity, it would also like to see you socializing with your followers and fans on its platform. It’s pretty easy to stay in touch with your contact. Start with sharing your thoughts, events in your days, or your industry news and trends with your followers and other top influencers in your space.
Make your posts casual. The goal is to strike a conversation and get replies, Instagram likes and comments. If you’re a brand, don’t feel shy to share your vulnerabilities: The early morning pictures of your office, your brand’s story, or even a cute picture of your cat.
That will spark some shares and reaction, and will even bring in more followers, admires, and dozens of fans… making you more popular and suitable for a verified badge.
One of the best ways that will get you closer to earning the verified badge is by promoting your Instagram account on other social media platforms.
For example, link your Instagram account with your Twitter handle, especially if you have large twitter followers. And cross-promote your Instagram content on Twitter. You can simply do that by using the Instagram app to link your Instagram and Twitter, Facebook, and LinkedIn among others.
Destination Canada, for instance, directed their Facebook audience to their Instagram account with some amazing images from an Instagram influencer. That drives them a huge following, likes, and reaction:
Do the same. That will make your Instagram account more popular and active, as it is integrated with other platforms. And it could likely qualify you to get a verified badge from Instagram.