Instagram Limits and Strategies

//Instagram Limits and Strategies

Instagram Limits and Strategies

Instagram Limits and Strategies

While most social platforms are pretty open about the limits with regards to people you can follow, comments, and hashtags, things are not as transparent with Instagram.

For businesses planning to improve their popularity or sales with Instagram, it is very important to have a clear idea about these limits.

This knowledge would not only help them create a solid Instagram marketing strategy but also protect them from violating Instagram policies and getting banned.

instagram follow limits

In this post, we’ll have a look at these limits and some solid strategies to get more Instagram followers, comments, and likes without violating any Instagram policies.

  1. Limit on accounts you can follow

While most people believe that there is no limit to people you can follow on Instagram, there is, in fact, a limit of 7,500 as per this Instagram Help Center answer.

Instagram suggests that this limit helps them reduce spam.

However, this change was only made in 2017 and this is the reason why you can see some accounts following more than 7,500 accounts.

As a matter of fact, there is also a limit on the number of accounts you can follow per day.

There are several factors, like age of your account, total number of followers, and overall account engagement that are taken into consideration in determining this limit.

To avoid getting temporary bans, blocks, or reduced engagement, it is better to only follow about 50-100 accounts a day if you’re just starting with Instagram.

After a few months, you can start following about 200-400 accounts per day to improve engagement.

If you are not using any of the banned hashtags or keywords in your posts or Instagram bio, these limits shouldn’t result in any kind of problem.

Read more: List of 250+ best Instagram Captions for Lyrics.

  1. Limit on accounts you can unfollow

Just like the accounts you follow, you should also be very careful about the accounts you unfollow.

While there is no specific limit on the number of accounts you unfollow in a day or within a particular period, the number of days after which you unfollow someone is important.

If you are using Instagram for marketing your business, it is better to at least wait 3-5 days if you want to unfollow someone.

This would ensure that the person you’ve followed will receive your following notification and the person might follow you back.

If you want to know who has unfollowed you, there are now plenty of great tools to check this as well.

Try to maintain a balance between the people you follow and unfollow in order to get maximum engagement.

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  1. Limit on Instagram likes

One of the best ways to improve engagement on Instagram is by liking the posts of people you follow.

However, you are only allowed to like 60 posts in an hour.

One of the best strategies to make yourself popular on Instagram is to like about 2-3 posts immediately after you’ve started following someone.

instagram likes limits

While the official limit is 60 per hour, keep your likes to about 1.5 times of the accounts you follow in a day.

So, if you are currently following 100 people every day, like about 150 posts per day.

  1. Limit on Instagram comments

Just like the likes, there is a limit of 60 Instagram comments per hour.

This too is adequate no matter how popular you are on Instagram.

As a business account, you won’t really be commenting on a lot of posts but if you are buying Instagram comments make sure that you keep this figure in mind.

If commenting is a major part of your marketing strategy on Instagram, try to write about 200 comments per day to avoid getting any kind of errors or blocks.

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  1. Limit on Instagram hashtags

There is also a limit on the number of hashtags you can use in your posts and Instagram Story.

You can use up to 30 hashtags in your posts and up to 10 hashtags in your Instagram Story. If you add more than the maximum limit, the extra hashtags would just not show.

As per a report on TrackMaven, posts with 9 hashtags get maximum engagement.

Hashtags are great to attract more engagement but before you start using them in your posts, make sure that you first go through the Instagram policies on using hashtags.

Moreover, as per ThePreviewApp, there are more than 100,000 banned hashtags that cannot be used on Instagram.

  1. Limit on Instagram characters

Unlike Twitter, there is no limit on the number of characters you can write in your Instagram captions.

However, there are character limits on Instagram bio and username.

You can only use up to 150 characters in your Instagram bio and up to 30 characters in your Instagram username.

While there is no limit on the number of characters you use in the captions, it is better to keep them short, snappy and to the point.


With more than 1 billion monthly active users, Instagram has become one of the most popular social platforms. This makes it a great place for businesses to connect to the audience and expand their reach.

But while doing so, it is equally important to not violate any of Instagram policies and stick to the limits in order to avoid getting banned or blocked.

Remember the limits and strategies discussed above and use them in the best way possible to take your business  to the next level.

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